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A caller from the Airport Hilton asked how much I charged.

This is often the first question I hear. If I answer immediately, the guest is likely to thank me and hang up. So my first response is that phone calls are free and might be all he or she needs. What’s the problem?....

He wasn’t a guest, the caller replied. Hilton management was checking on what hotel doctors charged. There had been an unpleasant incident…. Hearing that I charged $300 most of the time, $350 for a call that got me out of bed, he responded that this was a big improvement and that he would pass along this information.

When I asked about the other doctor, the caller gave me an 800 number. I called it and learned that I was speaking to Doctors Housecalls. When I asked for the medical director, the person who answered said he was the owner.

When the owner answers the phone, that doesn’t suggest a prosperous business. I introduced myself as a long-standing Los Angeles hotel doctor. He immediately went into PR mode and told me of his burgeoning nationwide service. When I pointed out that I’d only learned of his existence today, he admitted that he was just getting started in the city. He asked me to send my CV.