In my dreams, agents write, suggesting a book, perhaps
entitled “Hotel Doctor to the Stars.” So far these haven’t arrived, but
physicians occasionally E-mail me. They want to know how to become a hotel
doctor.
I advise them to (1) let local hotels know they’re
available and (2) wait. It helps if (3) there’s no competition. That worked for
me although I began in 1983 and it wasn’t until 1992 when my yearly visits
passed 1,000, and I quit other jobs to become a fulltime hotel doctor. By then
others were entering the field, so newer doctors will wait longer.
My only advertising is a dignified letter to general
managers three or four times a year. Aggressive competitors who extol their
services to desk clerks and concierges often take over my regular hotels, at
least temporarily, but it didn’t work when I tried it. At better hotels, employees
are nice to everyone, so they listened intently, eagerly accepted my business
card, and promised to keep me in mind. The first few times, I left feeling
pleased with myself, but calls never followed. At cheap hotels and motels,
staff seemed mystified at the concept of calling a hotel doctor. No one ever
got sick, they insisted.
It’s possible I was missing the key inducement: money.
Paying a bellman, desk clerk, or concierge “referral fee” has a long tradition
in hotel doctoring. It’s illegal, and all my competitors condemn the practice,
but I suspect it happens.