International Medical Assistance has a terrible
reputation despite being my leading source of business. It often calls over a
hundred times per year. Almost every doctor who knows IMA including the colleague who
covers when I’m away, refuses its calls because it’s so hard to get paid.
Most travel insurers pay within a month or two.
If they don’t, a call to the claims department corrects matters.
IMA never pays within two months. When I call,
the claims department assures me that a check will be mailed in the near future
or that my invoice never arrived. When I call a week later, I might hear the
same explanation.
IMA was in business when I took up hotel
doctoring in the 1980s and, for obvious reasons, happy to send patients. It
didn’t take long for me to grow annoyed. Payment could take six month and
required persistent phone calls. In 1993, with my practice prospering, I began
refusing its calls.
In 1998, IMA changed ownership. A representative
called to apologize for past difficulties and promise that it would now pay
promptly.
But nothing changed. Checks didn’t arrive. I
resumed pestering the billing department. By that time hotel doctoring was
catching on so I had several competitors. IMA was irritating to deal with, but
it provided plenty of business and – eventually – paid.
My frustration tolerance has diminished with age.
In 2012 I was considering dropping IMA when a representative called to announce
that it was again under new management. Payment would now be made every month
directly into my checking account.
Sure enough, in January 2013, December’s payments
appeared – minus several visits. Wearily, I picked up the phone. The problem
remained when the February payment appeared, also for too little. The March
payment was too much but it didn’t even out. April’s payment was also
excessive; now I owed them. The May payment again missed several visits. By
2014 IMA had given up bank deposits and was back to sending checks. Slowly. That’s
when I realized that IMA is cheap and stupid but probably not dishonest.
Delaying payments saves money in the short run, but the P.R.
damage far outweighs it. On the other hand, I have no competition for its
business in Los Angeles.