A Dog-Eat-Dog Business, Part 12

On September 3 I wrote about a new housecall service that charged up to $2000. On September 7 I described one that charged $99. Clearly these are extreme. 

So what about $250? That’s painful but, in a pinch, suffering a stomach virus or bad case of flu, many of you might pay. 

What are the alternatives? Several concierge doctors pop up on a Google search, but they may charge triple this. Veteran Los Angeles hotel doctors visit private houses if asked; they charge around double. Call Heal, the $99 service, if it’s still in business. One side-effect of a low fee is that it pays doctors less than the going rate, so many are residents in training. This does not mean they don’t know their business; in fact, being residents, they take every illness very, very seriously. Of course, you could always ask for Doctor Oppenheim. 

The founder of the $250 service, SOS Doctor Housecall, contacted me first because I already work for her. She is the French lady who sends doctors to Frenchmen in Los Angeles. I mention her in posts from February 28, 2011, September 2, 2014, and January 4, 2015. 

She is putting together her app and hopes to launch soon. If she’s successful, my colleagues will feel the strain, but I’ll be making visits for her.

A Dog-Eat-Dog Business, Part 10

My last post reported a housecall service that charged an unbelievable fee. By an odd coincidence within a week I came across another new service with an even more unbelievable fee: $99.

A high-tech startup similar to Airbnb, Uber, and Lyft, Heal is clearly the wave of the future. You download its app. If illness strikes, you click on it, enter information, and (according to the web site) a doctor arrives within an hour. Business was brisk, its medical director assured me.

With a “medical assistant,” driving, Heal’s doctors care for acute illnesses, performing complex procedures that I don’t do such as suturing, injecting joints, and even complete physical exams.

Paying the doctor, driver, staff, and investors at $99 per housecall seems impossible, especially since the web site emphasizes that there are no extra charges. On the other hand, taxi companies complain bitterly about Uber, and hotels denounce Airbnb, yet both are prospering. Financial acumen is not my strong point, so it’s possible that Heal will drive me and my more expensive colleagues out of business.

If so, I might to work for them. Pay is low for a doctor but acceptable to me. Having a driver would relieve a major stress, and I might enjoy not being on-call 24 hours a day. This blog would vanish, but you could read Heal’s. It lacks my whimsy, being mostly earnest medical advice and public relatoins, but $99 will not include entertaining literary diversions.

Let me know if it works for you.